Crown Asia wins Reader's Digest award
CrownAsia, the country's biggest builder of homes and master-planned communities for urban housing, is a winner in the Reader's Digest's 8th annual survey of brand performance, having been voted a Trusted Brand in the Philippine property market.
With its leadership in building homes and communities for middle-income families not only in Metro Manila but all over the country, CrownAsia earned a Gold Trusted Brand Award in the survey. The Gold award is a category for brands nominated by participants that score well above their competitors. Survey respondents scored brands for six core qualities: trustworthiness, credibility of image, quality, value, how well the brand understands consumers’ needs, and its ability to innovate.
With a track record established over the last decade, CrownAsia is a pioneer Master-Planned Community (MPC) Developer in the Philippines, committed to developing an upgraded line of residential community projects. "From the start, our focus has been to help middle-income families build homes and communities that will fulfill their lifelong dreams," said Jerry Navarette, CrownAsia president, "Each of our communities combines strategic location and well-planned land use, offering homeowners a range of opportunities within a single, self-contained and environmentally responsible community," he added.
Citing the property firm's corporate vision, Navarette said CrownAsia offers homes and communities featuring designs of enduring excellence and value, promoting a balanced, healthy and active community life that fosters neighborly interaction and goodwill among homeowners. "We believe in the importance of high-quality personal relationships and longstanding ties with suppliers, investors and property consultants while working in harmony with nature," the executive explained, "and in nurturing high-caliber professionals with different fields of expertise who ensure the effectiveness and efficiency of CrownAsia's operations."
The company is presently divided into four divisions, two of which develop horizontal communities in the greater Mega Manila area, a third which specializes in vertical developments such as its flagship Presidio brand, and a fourth which builds residential communities outside Mega Manila, as far south as Cagayan de Oro.
CrownAsia now has 13 ongoing developments in Mega Manila alone, namely: Citta Italia in Imus, Cavite; Ponticelli, Amici and Residenza in Bacoor, Cavite; Amalfi in Dasmariñas, Cavite; Fortezza in Cabuyao, Laguna; Valenza in Sta. Rosa, Laguna; Maia Alta, Mille Luce, Cottonwoods and Woodberry in Antipolo, Rizal; Presidio in Sucat, Muntinlupa; and Presidio New Manila in Quezon City.
Within the coming three months, CrownAsia will unveil a roster five new major developments: SkyArts University Belt in Manila; Crown Tower in Makati; Crown City in Bacoor, Cavite; Assumption Heights in Antipolo, Rizal; and Altadena in Pasig.
The line-up of eight completed CrownAsia communities in Mega Manila consists of: Vivace in Imus, Cavite; La Mediterranea in Dasmariñas, Cavite; Madelaine Place and Classic Square in Bacoor, Cavite; Mia Vita in Antipolo, Rizal; Beacon Place in Las Piñas City; and La Brea and Grandwood in Quezon City.
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